Milk Makeup | Hydro Grip Primer-Hydrating Face Primer

Milk Makeup | Hydro Grip Primer-Hydrating Face Primer

An award-winning hydrating face primer with hyaluronic acid that grips makeup for up to 12 hours and hydrates skin to prevent makeup meltdown and caking.

This gel primer is 94% natural, vegan, clean, cruelty-free, paraben-free, silicone-free, oil-free, fragrance-free, and gluten-free.

Hydro Grip Primer passes the test*

Immediately:
- 93% said makeup went on easier
- 100% said skin feels smoother
- 93% said skin feels more hydrated

After 12 hours:
- 100% said makeup lasted longer
- 100% said skin has a healthy-looking glow
- 100% said skin feels more hydrated

*In a consumer perception study of 15 people using the product in a 12-hour period.

What It Is: The Milk Makeup Hydro Grip Primer is a hydrating face primer that creates a smooth, long-lasting base for makeup. This gel-based primer is designed to hydrate, prep, and perfect the skin for flawless makeup application and all-day wear.

What It Does:

• Hydrates Skin: Provides an instant boost of moisture to keep skin hydrated throughout the day.
• Primes for Makeup: Creates a smooth, even canvas for makeup application.
• Long-Lasting Hold: Locks in makeup for up to 12 hours, ensuring it stays fresh and vibrant.
• Smooths and Blurs: Minimizes the appearance of pores and fine lines, giving skin a flawless finish.

Benefits:

• Hydrating Formula: Infused with nourishing ingredients that keep the skin moisturized.
• Grip Technology: Helps makeup adhere to the skin for extended wear.
• Dewy Finish: Leaves the skin with a natural, radiant glow.
• Soothing and Calming: Contains ingredients that soothe and calm the skin, making it ideal for all skin types.

How to Use:

-Pump one to two shots of primer onto the back of your hand.
-Blend a thin layer onto clean skin before makeup application.
-Let the formula set for one minute to absorb and activate grip for all-day hold.
-Layer foundation and other makeup on top for a smooth application that lasts all day, or wear alone for a glassy, hydrated, fresh face.

Cosmetic Finish:

• Dewy: Provides a hydrated, radiant finish that grips makeup.

Makeup Features:

• Hydrating: Keeps the skin moisturized and smooth.
• Long-Lasting: Ensures makeup stays in place for up to 12 hours.
• Natural Radiance: Leaves skin with a healthy, glowing finish.

Product Certification and Standard:

• Cruelty-Free: Not tested on animals.
• Vegan: Contains no animal-derived ingredients.
• Paraben-Free: Formulated without parabens.

Dispenser Type:

• Pump Bottle: Easy and controlled dispensing.

Product Form:

• Gel: Lightweight, gel-based primer.

Product Type:

• Face Primer: Preps and primes the skin for makeup application.

Suitable For:

• All Skin Types: Ideal for various skin types, including dry, normal, combination, and oily.
• Makeup Enthusiasts: Perfect for those who want a hydrated and glowing complexion.

Special Effects:

• Hydro Grip Technology: Provides a long-lasting, hydrating grip for makeup.
• Instant Hydration: Gives an immediate boost of moisture to the skin.
• Radiant Glow: Adds a natural, dewy finish to your makeup look.

What skin types does Hydro Grip Primer work best for?

This hydrating face primer works for all skin types, but we especially recommend Hydro Grip Primer for normal to dry skin.

Is Hydro Grip Primer safe for sensitive/acne prone skin or those with skin conditions (like eczema, rosacea, and psoriasis)?

Hydro Grip Primer is suitable for sensitive skin. However, we always suggest doing a patch test on your arm to make sure it works with your skin before applying on your face.

How should I wear Hydro Grip Primer for best results?

You can wear Hydro Grip Primer under any type of face makeup, or alone as a skincare step for hydration and a dewy glow. Make sure you give the formula one minute to activate before layering makeup on top.

How long will face primer keep my makeup looking fresh?

Hydro Grip Primer keeps your makeup locked on for up to 12 hours, so one application has you covered from morning to night.

Can I use this with Hydro Grip Eye Primer and Hydro Grip Set + Refresh Spray?

Def! Start by applying a thin layer of Hydro Grip Eye Primer on your lids and under your eyes before putting on eyeshadow and concealer. Then apply Hydro Grip Primer all over your face, except for where you already did your eyes. Let it set for 60 seconds, then layer makeup on top. Finally, once your makeup is done, set your look with Hydro Grip Set + Refresh Spray to lock in your look all day long.

Does Hydro Grip Primer formula contain niacinamide?

Yes, this product contains niacinamide, or vitamin B3. If you have a known allergy to niacinamide, or suspect you may be allergic, please perform a patch test on the forearm or neck area and let sit for at least 12 hours before using this product.

How do I prevent my Hydro Grip Primer from pilling?

To get the most out of Hydro Grip Primer, make sure your skincare is fully absorbed before you start your makeup routine. Then apply a thin layer of product over your skin. 1-2 pumps only—any more can cause it to pill! We recommend starting with one pump first, then add more if needed. Allow your primer dry down for 60 seconds before layering makeup on top, and try using a sponge to press in makeup instead of rubbing.